Toronto Film Festival

Toronto Film Festival

Making silent film heard.

We wanted to bring a new generation of film lovers to the Toronto Silent Film Festival. So we turned to Instagram, where we created the world’s first film experience within the (then) photo only platform. Through interactive ‘trailers’ launched from three different accounts, we brought the magic of silent films from the 1920’s to the digital age.

Dozens of media outlets and blogs from around the world picked up the story, with the resulting tweets and shares from new silent film lovers leading to 2,077,104 free social media impressions. Three months later, Instagram introduced video.

Toronto Film Festival

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