Reinventing the Yule log, Cossette-style

18.12.2015

Create the next holiday classic—that was Cossette’s mission for Chocolats Favoris’ holiday campaign. Cossette produced this entire campaign, showcasing chocolate fondues, from concept to creation. The result? A completely reimagined Yule log with contemporary flair, sure to become a must-have during the festive season.

This new Yule log consists of five different chocolate fondues, all wrapped in packaging recalling a real wooden log. Cossette has made the ideal gift for foodies and those eager to discover Chocolats Favoris’ delectable products.

The campaign also includes a poster in which Cossette reinvents a classic once again. The image shows chocolate-covered strawberries suspended from a wire, as a nod to the traditional Christmas lights that grace our landscape at this time of year.

In addition to the print component, the campaign includes radio spots and in-store signage. The Yule logs are available in Chocolats Favoris boutiques and at IGA.

Credits:

Client: Chocolats Favoris
Strategy and creative: Cossette
Media: Cossette Media

 

Cossette Chicago